As promised in Thursday’s post, today we’ll be walking
through the meaning of ‘Cyber Monday’ and what this means for your festive
shopping. As we described on Thursday, ‘Black Friday’ originates from the USA
and represents the first Friday after Thanksgiving. It’s associated with huge
discounts and massive retail profits and, because of this success, has found
its way to Britain. ‘Cyber Monday’ represents the Monday following ‘Black Friday’
and is an event slowly gaining support. It concentrates on increasing sales of
online retailers and is pushed by discounts and promotion in an attempt to
cause a second wave of sales success following Black Friday. Amazon.com’s 2013
UK Cyber Monday sales figures prove the relevance of ‘Cyber Monday’ as a major
retail event. The online store took £4.1 million of orders on Monday December 2nd
2013, £100,000 more than the previous Black Friday. Other online stores taking
part this year include Tesco, Currys and Dorothy Perkins who are offering deals
throughout this weekend and into Monday.
Black Friday and Cyber Monday create a major opportunity for
consumers to take advantage of great offers on the run up to Christmas but
their success in the UK market is perhaps a surprise. Given the lack of history
surrounding Black Friday in the UK, it is perhaps surprising that retailers are
committing to the event with such enthusiasm. In the US, the price cuts serve a
purpose – they get Americans back into stores after Thanksgiving and officially
launch the Christmas shopping season. But there are no similar pressures in the
UK. So, while the promotions are great for consumers, retailers are arguably
giving away Christmas sales and risk fostering a culture among shoppers that
they will only buy products in the run-up to the festive season if they are
discounted.
With Cyber Monday only 3 days away, will you be taking
advantage of any Cyber Monday deals this year?