The increase in mobile and online technology has been a key
trend in almost every market in the UK. New figures from the Centre of Retail
Research (CRR) have suggested a growth of 19.5% for ecommerce sales in 2014.
When compared to 2013 figures, online sales over the six weeks from
Mid-November to Christmas saw a significant increase meaning retailers can no
longer avoid to miss out on this lucrative trend. Of the expected £74.3 billion UK Christmas
spend, online sales will account for 23%, making up for an expected decline in
high street spend. Despite the increased popularity of American tradition Black
Friday, CRR expect to see a 2% drop in sales from physical, high street stores.
Although most online shoppers will use PCs or laptops to
order items, the real growth of ecommerce over Christmas can be attributed to
the 300% increase in sales from tablets and smartphones compared to the same
time last year. 30% of online sales now come through these devices.
The CRR’s study also suggests that, as a proportion of total
spend, Britain leads the way in terms of online shopping. As previously
mentioned, 23% of UK Christmas shopping is expected to take place online. This
figure is much higher than the 18.7% expected in the US, 16.7% in Germany and
13% in France.
These figures highlight the trend towards online and mobile
usage in business. Accessing information on the go has become an important part
of Britain’s Christmas shopping habits and here at Finnies we think it’s an
important part of our service to you. Our free tax app allows you to access tax
tips, calculators, rates and dates along with information on hot topics and
links to our social media. If you’re a client or simply want this information
at your fingertips, the Finnies app is available for both iOS and Android
devices.
Have a great Christmas!
From the Finnies team.
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