Tomorrow, Friday 28th of November sees the return
of Black Friday, a date on the calendars of all retailers, on and offline. The
idea of ‘Black Friday’ originated from the USA, where it signifies the Friday
after Thanksgiving and the start of Christmas shopping period but in the past
few years has exploded into the UK. Traditionally, retailers in the USA have
offered large discounts on Black Friday to encourage consumers, filled with
Christmas spirit, to begin buying gifts for the festive period. The price
reductions have brought thousands of customers into stores and massively
boosted profits. The term ‘Black Friday’ refers to stores moving from the ‘red’
to the ‘black’ as Christmas spending increasing.
UK retailers have now adopted the idea in order to boost Christmas sales and improve in store footfall,
meaning you can expect major discounts on the high street this Friday. Almost every
retailer is planning some form of discount activity which, the Mintel Research
expect, will generate sales of around £200 million in 24 hours. That’s over
£2,300 per second! Argos, ASDA, John Lewis and Currys are just a few big names
planning massive discounts this Friday. Online retailers Amazon are also
looking to profit from this year’s Black Friday by making it a weekly event and
increasing the amount of discounts offered to 3000 throughout the week, meaning
the predicted figures may well be underestimations.
Will you be taking advantage of tomorrow’s Black Friday
deals? Or will you be waiting for the upcoming Cyber Monday? We’ll cover this
topic later in the week.
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